On Monday, October 5th at 18:00 hs a cocktail party took place for the launch of the program cycle “El Club del Arte” that will be emitted weekly on Chanel 13 starting next Monday, October 12th at midnight.

Daniel Abate, Orly Benzacar y Rogelio Polesello

Assisting the event were different artists, specialized press, art critics, collectionists, dealers, and cultural institution leaders. All applauded and celebrated the new television project that aims at fomenting and promoting the art world happenings.

The organization of the event was in charge of the well known dealer Daniel Abate, the artist Ruy Krieger, and the collector Gabriel Werthein, all members of the Lejaim production company responsable for the program “El Club del Arte.

The press was taken care of by the Mass Group and the decoration of the cafeteria, foyer, and terrace were the responsability of Sergio De Loof. A group of Mariachis circulated, animating and entertaining the guests with their repertoire.

The event culminated with a fun, surprise show in charge of singer Lía Crucet, whom interpreted some of her best known numbers.

Lía Crucet

Throughout the party, Daniel Abate interviewed many of the guests, material that will be able to be seen along the cycle “El Club del Arte”.

Daniel Abate y Sergio de Loff

Each show will have a duration of ten minutes in which Abate interviews different people from the art world, both in artist studios as in special events (fairs, international art shows, ateliers, etc. )

Fundación Proa congratulated and supports the iniative of generating a microprogram dedicated to the weekly promotion of cultural news.

Photographs courtesy of Grupo Mass